MTV Channels to Show Peace Concert Highlights

By Sergio Ibarra, tvweek.com

MTV’s hi-def channel Palladia has acquired the U.S. TV rights to air highlights from the “Peace One Day Supported by Ben & Jerry’s” concert Oct. 18 at 9 p.m.

The concert, which took place at the Royal Albert Hall in London on Sept. 21, commemorates the international Peace Day as inspired by Jeremy Gilley’s film “Peace One Day” and supported by 200 countries, including all 192 United Nations members.

MTV will air highlights from the concert, which included performances from Bryan Adams, Peter Gabriel, Lenny Kravitz, John Legend and Annie Lennox.

MTV will also broadcast the show on mtvU, the channel’s college network, and through various VH1 Radio Network affiliates in major markets.